Authentic Graphic Design for Modern & Artistic Minds

I gaze out my office window to a clear blue summer sky. The air has a slight breeze while the sun warms your face. I've noticed a change amongst Chicago neighborhoods. I think it's something you find in a city with changing seasons. [I lived in San Francisco for two years and didn't get the same vibes] The city comes alive when the warm weather hits. There are people everywhere; children playing, people walking, shopping, laying in the park. It's a lovely sight that I enjoy well into October.

But I'm not exactly here to talk about the weather. My summer has also come alive with fresh, new work that seems to challenge me creatively. I'm blessed to be so busy in these summer months. It's a roll of the dice with new work this time of the year. I have a lot of amazing projects working and I'm excited to see how they transform by completion.

That's my topic today. Seems like it's taken me a while to get there. My creative process is never the same. The basic objectives remain the same: for websites and logos, I begin with creative aesthetics. I think this part of the process is especially necessary for websites. Some clients may be happy with the first two concepts and we are developing the site within a week, while other clients work me through several concepts until they are happy with the look. I shrug my shoulders at it because it's the process. My process is a collaboration between my artistic style and talent and the client's vision. The collaboration is key.

Currently, I'm working on a very interesting site for a company called Working Wonders. WW is a company that specializes in selling GREEN home products (kitchens, bathroom fixtures, rugs, window treatments). It's such an up and coming topic - where is the new GREEN going? I'm happy to be a part of it's transition from hippie to everybody. As for the site, Bethann came to me wanting a non-corporate, good feeling, easy to relate to web site. Easy enough, right? I tried to initially put a retro spin on green hoping to appeal to the new type of style I'm seeing on the street. I also tried to play with the concept of "chemical elements". She loved both concepts but she didn't feel it represented her vision. I asked her to provide me with some web sites she liked - even if they weren't related to her business. She browsed art sites, nature sites, photo sites and provided me with an idea for using my "elements" idea and combining that with her idea of the earth's elements. Take a look below -

See Concept 1 (my retro look)

See Concept 2 (the chemical elements)

See Concept 3 (Our Collaboration)

And lastly before I close this blog (I think I'm rambling), I would like to share with you a project I just finished. This client came to me for a logo, business card design and a website. Patrick Kamara owns Away From Home - which is a home management service company specializing in taking care of peoples home's while they are away. Take a look at the project collage below.

Visit www.awayfromhm.com

Stay tuned for more creative happenings at Rovinsky, Inc. If you are interested in learning more about me - please visit myspace. I post silly blogs and tons of photos of my family. If you are a myspace member, add me to your friend list because I also post promotional bulletins good for myspace users only. Here's the link: www.myspace.com/goddessshawnna

Unitl next time ...